Rule 7.1.  Communications Concerning a Lawyer's Services.
Rule 7.2.  Advertising.
Rule 7.3.  Solicitation of Clients.
Rule 7.4.  Communication of Fields of Practice and Specialization.
Rule 7.5.  Firm Names and Letterheads.


Rule 7.1.  Communications Concerning a Lawyer's Services.
      A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.

Rule 7.2.  Advertising.
      (a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
      (b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may:
       (1) pay the reasonable costs of advertisements or communications permitted by this Rule;
       (2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service. A qualified lawyer referral service is a lawyer referral service that has been approved by an appropriate regulatory authority;
       (3) pay for a law practice in accordance with Rule 1.17; and
       (4) refer clients to another lawyer or a nonlawyer professional pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if
        (i) the reciprocal referral agreement is not exclusive, and
        (ii) the client is informed of the existence and nature of the agreement.
      (c) Any communication made pursuant to this Rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

Rule 7.3.  Solicitation of Clients.
      (a) A lawyer — or a lawyer’s agent, representative or employee — shall not by in-person, live telephone or real-time electronic contact, directly or indirectly solicit professional employment when a significant motive for the lawyer’s doing so is the lawyer’s pecuniary gain, unless the person contacted:
       (1) is a lawyer; or
       (2) has a family, close personal, or prior professional relationship with the lawyer.
      (b) A lawyer shall not solicit professional employment by written, recorded or electronic communication or by in-person, telephone or real-time electronic contact even when not otherwise prohibited by paragraph (a), if:
      (1) the target of the solicitation has made known to the lawyer a desire not to be solicited by the lawyer; or
      (2) the solicitation involves coercion, duress or harassment.
      (c) Every written, recorded or electronic communication from a lawyer soliciting professional employment from anyone known to be in need of legal services in a particular matter shall include the words “Advertising Material” on the outside envelope and at the beginning and ending of any recorded, if any, or electronic communication, unless the recipient of the communication is a person specified in paragraphs (a)(1) or (a)(2).
      (d) Notwithstanding the prohibitions in paragraph (a), a lawyer may participate with a prepaid or group legal service plan operated by an organization not owned or directed by the lawyer that uses in-person or telephone contact to solicit memberships or subscriptions for the plan from persons who are not known to need legal services in a particular matter covered by the plan.

Rule 7.4.  Communication of Fields of Practice and Specialization.
      (a) A lawyer may communicate the fact that the lawyer does or does not practice in particular fields of law.
      (b) A lawyer admitted to engage in patent practice before the United States Patent and Trademark Office may use the designation “Patent Attorney” or a substantially similar designation.
      (c) A lawyer engaged in Admiralty practice may use the designation “Admiralty,” “Proctor in Admiralty” or a substantially similar designation.
      (d) West Virginia does not currently recognize specialization in the practice of law. Therefore, a lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law.

Rule 7.5.  Firm Names and Letterheads.
      (a) A lawyer shall not use a firm name, letterhead or other professional designation that violates Rule 7.1. A trade name may be used by a lawyer in private practice if it does not imply a connection with a government agency or with a public or charitable legal services organization and is not otherwise in violation of Rule 7.1.
      (b) A law firm with offices in more than one jurisdiction may use the same name or other professional designation in each jurisdiction, but identification of the lawyers in an office of the firm shall indicate the jurisdictional limitations on those not licensed to practice in the jurisdiction where the office is located.
      (c) The name of a lawyer holding a public office shall not be used in the name of a law firm, or in communications on its behalf, during any substantial period in which the lawyer is not actively and regularly practicing with the firm.
      (d) Lawyers may state or imply that they practice in a partnership or other organization only when that is the fact.